Digital Marketing Archives

구글 검색 누락 색인 상태 어디서 보나요?

구글 검색 누락 색인 웹사이트를 운영하거나 블로그를 관리하다 보면 특정 페이지가 검색 결과에 나오지 않는 상황을 자주 겪게 됩니다. 이런

How does the B2B market differ from the B2C market?

B2B market differ from the B2C market The b2b market and the business-to-consumer (B2C) market may seem similar because both

How to build an email list from scratch: 15 incredibly effective strategies

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing

The future of marketing isn’t humans vs. AI — it’s humans with AI

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am

Why creator marketing works for any business [Tips from a creator consultant]

It’s time to drop the baggage around the word “influencer.”

What are brand identity elements? A marketing pro dives in

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or

Real talk from a serial founder

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of

Why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My

Why blog? The benefits of blogging for business and marketing

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses

Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as

Here’s why your next newsletter isn’t going to spam

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid

Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the

AI avatars are already here, and these are the trends I’m most bullish on

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the

YouTube, newsletters, and X — the AI workflows that will help you dominate them all

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that

How to scale your hypergrowth marketing team from 5 to 25 people using this template

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe

Where digital marketing meets neuroscience

In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built

How to reduce marketing tool sprawl without losing the functionality you need

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing

How to create an editorial calendar [+ free templates]

If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there,

4 best CRMs for higher education in 2025

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is

4 best CRMs for wholesalers in 2025

Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster,

5 best healthcare CRM software in 2025

There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you

4 best pharma CRMs in 2025

Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for

How to add HTML embed codes to your website [quick tip]

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about

Condé Nast marketing leader shares her framework for destroying your imposter syndrome

When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two

How I grew my Substack by 7,000% in less than 3 years without burning out

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands

5 best CRMs for publishing companies in 2025

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots

5 best CRMs for plumbers in 2025

If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM

What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet

I built my backlink strategy on guest blogging — here’s exactly how it drove results

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic

5 best accounting software CRMs for small businesses in 2025

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business

5 best CRMs for cleaning businesses in 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,

5 best CRMs for investment banking businesses in 2025

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face

5 best CRMs for call center businesses in 2025

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call

4 best CRMs for oil and gas businesses in 2025

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling

5 best CRMs for HVAC businesses in 2025

Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing

5 best CRMs for landscaping businesses in 2025

Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,

7 best CRMs for roofing businesses in 2025

Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of

5 best CRMs for HR businesses in 2025

Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with

7 best CRMs for pest control companies in 2025

Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic

How marketers can still thrive in a recession: Expert and data-backed tips

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession

What a viral YouTube star wishes marketers knew

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key

6 best venture capital CRMs in 2025

Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don’t address.

5 best CRMs for dental businesses in 2025

Let’s be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between

AI predictions that will completely change marketing — and life — in 2025

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month

5 best CRMs for construction businesses in 2025

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long

5 best CRMs for gym businesses in 2025

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital

5 best investment management CRMs in 2025

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting

Rare Beauty’s “anonymous insider” spills the tea on their new Substack

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had

5 best CRMs for nonprofits in 2025

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited

How I helped a CEO hit 3m LinkedIn views in 4 months

LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most

Top 4 social media CRMs to grow your business in 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24

5 best CRMs for legal businesses in 2025

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance

Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know

If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers.

5 best CRMs for property management businesses in 2025

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner

Looking for the best AI tools for Excel? Here are my 5 favorite options

As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data,

5 best CRMs for finance companies in 2025

Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive

5 best CRMs for ecommerce businesses in 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM

4 best CRMs for manufacturing businesses in 2025

Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require

4 best CRMs for consulting businesses in 2025

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing

5 best CRM software for hotels in 2025

Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it’s

5 best CRMs for utilities in 2025

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set

HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and

HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth

HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business.

7 best CRM software for government agencies

Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and

5 best CRMs for private equity businesses in 2025

The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where

7 best CRMs for restaurant businesses in 2025

Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals

The new rules of email engagement

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing

I tested 2025’s most realistic AI voice tools — here’s what blew me away

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a

How Privy’s former CMO learned to love low-budget, scrappy marketing

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy

17 marketing job descriptions for hiring managers to attract ideal candidates

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it

How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as

Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it.

8 ways to use AI in digital marketing [+ examples]

ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital

The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep

This AI prompt can transform you into an elite marketer in any field, here’s how

We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as

I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this —

20 best B2B lead generation tools

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far

What B2B marketing teams get wrong and how to course-correct

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But,

How to create a landing page: My simple step-by-step approach

The other day, I was reading a blog post when something caught my eye: a section about how to create

Growth marketing — the campaigns that you need to know

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re

What will influencer marketing look like in 2025? Expert predictions + new data

A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on

How to market your brand to budget-conscious prospects

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read:

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy

The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was

I run a zero-employee marketing agency entirely with AI tools — here’s how

A few years ago, I was head of content at a health insurance company — a role that required a

AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to

The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should

The state of inclusive marketing in 2025 [new data + expert insight]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented

Social media image sizes (2025 update) for every platform

When clients first started asking me to handle their social media, I figured the image part would be easy. Create

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn’t sound like us.”

How to run a marketing campaign on a tight budget [expert tips & free tools]

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room

Using ChatGPT, Gemini, and Perplexity for strategy

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start

How I reverse-engineered LinkedIn virality (and went viral myself)

LinkedIn is full of narcissists, and I have the data to prove it.

Discrepancies experienced by Black content creators [new data + expert insights]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my

How I applied the 95-5 rule to build Gong’s brand from the ground up

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing

OpenAI secretly launched a sales agent — here are the details

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.

How one co-founder runs a zero-employee marketing agency with AI tools

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time

What we know so far

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative

Turn your power users into creators (and vice versa)

One of the most powerful — but least used — aspects of social media is its ability to turn customers

Multi-agent AI systems — how this AI tech stack can power your marketing org

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had

How AI assistants can make you 10x more productive: A step-by-step guide

Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more

Google AI Studio is the new editing powerhouse

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there.

Creating a B2B buyer journey map in 8 steps

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just

KPI dashboards & how to use them in your marketing

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying

Video is vital to ecommerce marketing — here’s what marketers need to know

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I

What makes a good website? Here are 16 things I look at [new data]

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention.

The best video marketing channels to grow your brand this year

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing

All you need to know

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people

10 holiday marketing campaign examples + marketing tips

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play

Is Threads losing steam? Here’s what we know [new research]

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five

We asked customers how they like to communicate with brands [HubSpot blog survey]

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate

How much does AI cost? Here are the industry averages

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:

The future of misinformation on social

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The

How to boost your marketing game using Threads (Meta’s Twitter rival)

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the

The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief

Let’s take a moment to commiserate, marketers.

A step-by-step process for boosting your social presence

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social

Reaching your audience with the content they need

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at

Reddit marketing mistakes to avoid in your social media strategy

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it

Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It

Does Quora work for marketing?

SEO is dead, long live SEO!

Supercharge your productivity with an AI project assistant: A step-by-step approach

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly

What brands need to know [data]

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads.

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n

How to generate leads on TikTok, according to TikTok’s Global Head of Product Partnerships

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the

How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and

Here are the 24 best lead generation tools + why they matter

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,

The top inclusive marketing trends of 2025, according to Sonia Thompson

Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free

Top social media tools to boost your social strategy

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five

B2B marketing team structures every company should consider

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something

How to master the basics of social media advertising [+ 5 examples]

I can’t imagine any company today experiencing substantial growth without proper social media advertising.

Why I love them (+ brand examples)

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product

How to hire and manage a remote digital marketing team

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this

How to learn social media marketing: 33 resources for beginners

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding.